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1 February 2022 - 2 February 2022
Virtual, Belgium
Online Info day on the 2022 AGRI Promotion Calls for proposals


European Commissioner for Agriculture and Rural Development, European Commission

Link to the mandate of Commissioner Wojciechowski


Director, Directorate F - Outreach, Research and Geographical Indications, DG Agriculture and Rural Development, European Commission 

Since 1987, Mrs Nathalie Sauze-Vandevyver has held various positions within the services of the European Commission (Financial Control, DG Enterprise and DG AGRI). After 18 years in DG AGRI legal department, she has been nominated in October 2017 as Director of the Directorate "Quality, Research and Innovation, Outreach". Her mission is, in particular, to promote EU agricultural products while increasing awareness of EU production methods, quality and organic policy on the internal market and in third countries.

Nathalie CHAZE

Director, Food Sustainability, International Relations, DG for Health and Food Safety, European Commission

Ms Nathalie Chaze is Director for ‘Food sustainability, international relations’ in the Directorate General for Health and Food Safety of the European Commission. From 2014 to 2019, she was Deputy Head of the Cabinet of the Commissioner for Health and Food Safety, Vytenis Andriukaitis. She has worked previously in the Directorate General for TRADE and was posted in the European delegation to the WTO in Geneva before joining the Directorate General for Health, Food Safety and Consumers to become Head of Unit for Health Systems. She is a lawyer by training.

Head of Unit, Finance for Innovation and Land Use, DG for Climate Action, European Commission

Mr Christian Holzleitner is currently Head of Unit responsible for Finance for Innovation and Land Use at the European Commissions Directorate-General for Climate Action. Previously, he worked as assistant to the Director-General for Climate Action covering all issues related to EU and international climate policy; and at the Directorate-General for Competition in the area of State aid for services of general economic interest in the postal, transport, and health sectors.

Before joining the European Commission, Christian worked as senior manager with KPMG Germany on international transfer pricing.

Christian is an economist and holds a PhD from the University of Linz (Austria).

Head of Unit External communication and promotion policy, DG Agriculture and Rural Development, European Commission

Since joining DG AGRI in 2002, Ms Christina Gerstgrasser has held various positions within the directorate-general. She became responsible for the external communication and promotion policy unit in 2019, having earlier headed the service’s monitoring and evaluation unit. 


Team Leader External communication and promotion policy - F1, DG Agriculture and Rural Development, European Commission

Mr Bruno Alves is the Head of Sector promotion policy and CAP information measures at the European Commission Directorate General Agriculture and Rural Development (DG AGRI). Before joining DG AGRI, he was Policy Advisor at the European Commission Directorate General Communications Networks, Content and Technology (DG CONNECT), working on digital health policy and R&I initiatives promoting ICT innovation for health and well-being. Bruno has 25 years’ experience in international public policy having worked in Lisbon, London, Strasbourg and Brussels and he holds a Diploma in European Community Law from King’s College University, London.

Aleksandra MECILOSEK

Head of Unit Agri-Food promotion, Environmental Observation and Innovative Governance, REA, European Commission

Ms Aleksandra Mecilošek has a scientific background in physical chemistry and holds an MBA. After having worked in the chemical and food industry in Slovenia, in 2007 she joined the European Commission’s Directorate General for Agriculture and Rural Development. Since 2015, she is leading the unit responsible for implementing the EU policy for promotion of agricultural products currently at the European Research Executive Agency (REA).


Professor, Coordinator for Industry Cooperation at MAPP

Mr Polymeros Chrysochou is a Professor of Marketing at the Department of Management, Aarhus University, Denmark. He is further an Adjunct Senior Lecturer at the Ehrenberg-Bass Institute for Marketing Science at the University of South Australia. At Aarhus University, he is the coordinator of industry collaboration at the MAPP Centre, a research center specializing in marketing and consumer behavior research on food systems. His primary research focuses on areas of marketing communications and branding. He has published over 40 papers in academic journals, such as Marketing Letters and Journal of Business Research. He has received funding and participated in several research projects funded by EU or national funding bodies.


Promotion manager for fruits and vegetables, Flanders' Agricultural Marketing Board

Ms Nele Van Avermaet is promotion manager for fruits and vegetables at VLAM, the Flanders' Agricultural Marketing Board. VLAM is a non-profit organisation which promotes the sale and consumption, as well as enhances the value and image of products and services of Flemish agriculture, horticulture, fishery, and agro-alimentary sectors in Belgium and abroad. Both VLAM and Ms. Van Avermaet in particular have vast amounts of experience running promotion programmes for fruits and vegetables with EU-cofinancing. Ms. Van Avermaet is personally responsible for 6 promotional campaigns both in Belgium and abroad.

General Manager, INLAC

Ms Nuria María Arribas Vera, Phd, is the general manager of INLAC (2019) and associate professor at the Polytechnic University of Madrid.

Previously, she worked for almost 15 years at Spanish Food and Drink Industry Federation (FIAB), where she managed the department of Research, Development and Innovation and she was the Secretary General of Technological Platform Food for Life-Spain (PTF4LS), in charge of national and EU R&D projects (from 2007 till 2017). Since 2015-2019 Nuria Mª Arribas was the coordinator of the Spanish bioeconomy strategy and member of the EU Bioeconomy Stakeholders Panel. Earlier (2002-2006), she was director of the website www.informacionconsumidor for the Foundation ALIMENTUM (2002-2006) and she has been mayor of a small village, Pinilla del Valle (Madrid), for 4 years (2003-2007).


Scientific Director and Project Manager, BeeLife European Beekeeping Coordination

Ms Noa Simón Delso became Scientific Director and Project Manager at BeeLife at the beginning of 2021. She holds a PhD in Agricultural Science and Bioengineering from the Université Catholique de Louvain (Belgium), an MSc in Economy, Management and Consumer Studies from Wageningen University (the Netherlands) and she is a DVM from the University of León (Spain). In her scientific career, Noa has specialised in environmental toxicology, particularly on bees, environmental policy and honey bee health, fields in which she has published several papers in peer-reviewed international journals in the field of environmental research, health and toxicology. In 2019 she started diversifying her activities, evolving towards the implementation of data science to pollinators health. In parallel, she has provided technical assistance to Belgian and European beekeepers and decision makers. Since 2009, she has provided scientific-technical assistance to the European organisation BeeLife, following the evolution and implementation of European legislation on the subject of pesticide authorisation, agricultural and environmental policy.


President, European Cotton Alliance

Mr Siarkos is the President of the "European Cotton Alliance" running the initiative of "EU COTTONTM", Vice President of “Hellenic Cotton Association of Ginners and Exporters” and elected Member at the Board of Directors of the “Federation of Industries of Northern Greece”. He has served as Chair of the “PSAP (Private Sector Advisory Panel) of International Cotton Advisory Committee” in 2015 and since 2009 he has been a member of “EC Cotton Advisory Group in Brussels” representing the Greek cotton Industry.

He is the President of the Board of Directors of "SIARKOS S.A.", a company dealing with Cotton Ginning and International Trading of Grains and Cotton. Mr. Siarkos represents the third generation of owners of the family company established in 1935.

He holds a degree in "Mechanical Engineering" from the University of Thessaly in Greece, an MSc in "Business and Management" from the University of Warwick in UK and a diploma of successful completion of "Cotton Ginning Technology and Management Systems" course at the Mississippi State University in USA.


Jack Parrock is a Brussels based TV, radio and print correspondent with extensive broadcasting and presenting experience. Best known for his work on DW and Euronews, Jack regularly hosts conferences and online events on a broad range of EU topics.

Closed since 28 January 2022
Virtual, Belgium
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