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1 February 2022 - 2 February 2022
Virtual, Belgium
Online Info day on the 2022 AGRI Promotion Calls for proposals

Online Info Day on the Calls for Proposals 2022 

Watch the event recordings:

Day 1 - 1 February 2022

Day 2 - 2 February 2022

Sequence of Presentations - DAY 1

Promotion policy: support the transition towards a more sustainable European food system - The European Commission strategy on Farm to Fork: state of the art and policy perspectives. Panel discussion with

Nathalie Sauze- Vandevyver, Director of Directorate F – Outreach, Research and Geographical Indications, DG Agriculture and Rural development, European Commission

Nathalie Chaze – Director of Directorate D - Food sustainability, international relations, DG Health and Food Safety, European Commission

Christian Holzleitner – Head of Unit C3 - Low Carbon Solutions (III): Land Economy & Carbon Removals, DG Climate Action, European Commission

The 2022 Annual Work Programme and Calls for proposals

Christina Gerstgrasser – Head of Unit F1 - External communication and promotion policy, DG Agriculture and Rural development, European Commission

Preparing the future. The review of the promotion policy

Bruno Alves – Team Leader Unit F1 - External communication and promotion policy, DG Agriculture and Rural development, European Commission

Sequence of Presentations - DAY 2

Setting a good campaign strategy

Polymeros Chrysochou – Professor of Marketing and Consumer Behaviour, Aarhus University

How to address sustainability in 2022 programme proposals. Available guidance and tips for success

Bruno Alves – Team Leader Unit F1 - External communication and promotion policy, DG Agriculture and Rural development, European Commission

Aleksandra Mecilosek – Head of Unit B4 - Agri-Food promotion, Environmental Observation and Innovative Governance, European Research Executive Agency (REA)

Developing communication campaigns on EU sustainable production and consumption: highlights from recent successful applicants. Panel discussion with

Nuria Maria Arribas - Manager director at InLac

Nele Van Avermaet - Promotion Manager F&V at VLAM

Antonios Siarkos - President of European Cotton Alliance (ECA)

Noa Simon Delso - Scientific Director and Project Manager at BeeLife European Beekeeping Coordination

Presentation of our event: 

In relation to the publication of the 2022 Calls for proposals for grants for information provision and promotion measures concerning agricultural products, DG Agriculture and Rural Development (DG AGRI) and the European Research Executive Agency (REA) are organising the annual Info Day online.

This year the Info day will take place over two days. The first day will be dedicated to policy aspects. Speakers from the European Commission will discuss the promotion policy in view of the support to the transition towards a more sustainable European food system, and its link with the Farm to Fork strategy. The on-going policy review will be a talking point, as well as the priorities of the 2022 Annual Work Programme and Calls for proposals. 

The second day will focus on the development of successful campaigns. The participants will have the opportunity to listen to presentations by EC officials, external experts and projects’ coordinators. The presentations of the day will highlight several challenging aspects, such as addressing sustainability in 2022 programme proposals and aligning projects with objectives of the Green Deal, Farm to Fork Strategy, Europe’s Beating Cancer plan and Food Based Dietary Guidelines of Member States. Presentations will focus also on how to set a good campaign strategy and how to successfully develop communication campaigns on EU sustainable production and consumption. We will be looking into challenges and expectations, with examples and key learnings.

As part of this event, matchmaking sessions dedicated to interaction between potential project partners are organised with a view to submitting multi-beneficiary proposals.


Registration
Closed since 28 January 2022
Location
Virtual, Belgium
Organised by
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Participants
Austria 2
Bangladesh 1
Belgium 104
Bulgaria 7
Canada 1
Croatia 3
Cyprus 7
Czech Republic 12
Denmark 3
Estonia 6
Finland 8
France 51
Germany 14
Greece 40
China (Hong Kong) 1
Hungary 7
India 1
Iran, Islamic Republic Of 1
Ireland 24
Israel 1
Italy 138
Jordan 1
Latvia 7
Lithuania 10
Luxembourg 2
Malta 2
Morocco 1
Netherlands 13
Paraguay 1
Poland 31
Portugal 38
Reunion 1
Romania 91
Serbia 2
Slovakia 3
Slovenia 11
Spain 168
Sweden 10
Switzerland 1
Togo 1
Turkey 2
Ukraine 7
United Kingdom 9
United States 1
Total 845
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Before event 5988
After event 682
Total 6670